The SLA will be most effective when distribution and marketing have the ability to communicate and share lead data, which is why integrating CRM and marketing software is an important part of the SLA. Many CEOs recognize that coordination between distribution and marketing is one of the secrets to successful revenue growth, but it`s clear that most CEOs still don`t know how to achieve this direction. Marketing lead-nurturing is a carefully thought-out series of actions that push leads down the sales funnel. Their reading flows should increase the interest of leads by providing useful content in the phases of awareness, reflection and decision. Each offer sent using workflows gives the lead more information, more details, and more useful help, while the lead establishes the lead`s trust in your brand.